Optimizing your account means that you have to organize perfectly your campaigns. There is some tips very useful to improve the quality of your account and then the performance. Look at these following tips below :
1- Create a successful text ads : You have to check if the ad contains the name of the product, the price and also if you do promotions.
2- Put on each ad some “Action Verbs” such as “Sign up now” or “Buy Now” … Thereby, the customer know immediately what he has to do.
3- Include one of your most performing keywords in the ad text, customers will find you easily in that way.
4- Check the destination URL, the page where your customers will land. If you sell “Women sports shoes”, check that destination URL is a page where there is only this type of product.
You can also improve your keywords by checking the performance of each one. the low-performing keywords have to be remove or modify to improve your Quality Score. Don’t use “General terms” to describe your keywords such as Shoes, take specific keywords like “Women Sports Shoes”.
What is the “Return On Investment” (ROI) ? Think about how much did you spent in your campaigns and how much did you earn ? So after that you can determine if you loose money or the contrary. The aim for a business is to earn money so you have to improve your conversion potential. A conversion is what are you expecting of a customer that click on your ads. Maybe for you it’s could be the registration, subscription or buying of something on your website… Use keywords highly relevant will help you target the right customer and then make more conversions. The best way is to increase bids for best keywords which are profitable and the contrary for the others non profitable.
The main thing is to understand the relation of costs. more your quality score is high, less you pay by click and more your Ad Position will improve. The best is to experiment bids on each keywords and then adapting your strategy to the most profitable way of succeeding your conversion goals.
As you can see, a good organization of your account is very important. This should help you to target ads on the right customers and reach more advertising goals. With a good organization you can also create more conversions and improve traffic on your website. For that, manage your campaigns carefully, control your budget and your costs, search specific keywords and don’t forget to check the evolution of keyword performance.
Google AdWords is your friend, it has created tools to permit you to improve your account. Look the section “Opportunities” in your account, this part give you suggestions about keywords, budget and bids. After checking the potential impact of suggestions, you can apply changes directly on those that you seem good for you.
There are an other tool called “Conversion Tracking” where it’s possible to know how many people are actually buying or signs up in your website after landing. Sometimes you have a good traffic but not a good conversion rate. You should create some negative keywords and also should improve your keywords to be more specific. Negative Keyword : You target women because your website is only dedicated for girls. So you can add negative keywords such as “Boy”, “Men”, “Man”… This will prevent wrong clients to go on your site and thus increasing your conversion rate..
If you have any questions, let your comments on this page. It will be a pleasure for me to resolve your problems !! : )
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