That’s it ! Your account is created. Now you have explore all tabs to know utility of each one. There is 6 different tabs as you can see : Home, Campaigns, Opportunities, Tools and Analysis, Billing, My account.
The tab “Home” show you the performance of each campaign you have created.
In the section “campaign”, you can create and edit campaigns, ads, keywords, campaign settings.
“Opportunities” is useful to find keyword, bid and budget ideas to improve you campaign performance.
“Tools and analysis” permit you to manage and improve your account with reports, statistics such as Google Analytics.
The “billing” part is dedicated when you have to start your campaign. When you launch your campaign, you need to put money in your account. You can also choose the method of payment.
After that, you should go to the section “My Account” for setting up parameters such as Currency and Time Zone. When you select your currency, be careful because your choice affect also the currency of your bills. For the time zone, select the best 24 hours schedule for you. Normally, the cycle should end at the end of your day. Your daily budget is affected by this cycle. For example if you live in France and you put the English Time Zone, the day will start 1 hour before and the same for the end of the day.
Google AdWords is a professional software, that’s why when you set up your password it’s better to use a strong password.
Related articles
- A Guide for Small Business on How to Use Google AdWords (webstarttoday.com)
- How to Use the New Google AdWords Keyword Planner (iacquire.com)