Now you are able to create your first AdWords Campaign !
Select “create my first campaign”, then choose your ad campaign’s settings. When you choose settings, remember all the time what your customers are expecting about your business. Write your first ad relative to a specific product.For example : if you sell shoes and t-shirt, you have to create to separate ads group. More precisely, for each ads group you can also separate your ads in different type. For example : Sports shoes, Leather shoes, Ladies shoes… After, select keywords for each ads. Think relative to the search of customers (what customers write on the search bar ?) to reach the right people. Keywords must contain 3 terms maximum to be efficient.
Picturing your customers is one of the main things to do for being sure that your ads work. The best tip is to create a mental profile about customers preferences and behavior.
– Words and Phrases : Which words or expressions customers usually are putting into the search bar ?
– Favorite Website : Who are your competitor ? Where your customers go for buying your products if they don’t go on your website ?
– Geographical Location : Choose carefully the location for your business, it depends if you want to do business locally, regionally, nationally or internationally. For example : my business is a bakery, normally i prefer to target locally and regionally. if I’m the best baker in my country, I could expand my business at national and international level.
– Email or Call (phone number): What customers use to contact you ? Put in your ads your phone numbers if it’s the best way to contact you…
Steps to create a campaign
– Sign in at https://adwords.google.com
– Click on Create your first campaign
– Select how much you are willing to pay in “Bidding and Budget” / Create your ad with number phone, map, email / Choose where you want that your ads to appear : Geographical location, languages, websites
– Click Save and Continue
Create your ads
– Create an ad : Select text and headline to best describe your product or service.
– Put the URL of destination and the Display URL (URL is the link who permit customers to access to your website, in the right page, directly related to your product or service in your ad)
– Keywords : Put a list of 10 to 20 keywords for each ad that you’ve created
– Save and Continue to billing
Now you are on the good way to become a professional of AdWords ! Be patient, You are not too far from your objective = Grow your company and increase your turnover !!
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- Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide (searchenginewatch.com)
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