Tag Archives: geographical location

How to set up your first campaign ?

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How to set up your first campaign ?

Now you are able to create your first AdWords Campaign !

Select “create my first campaign”, then choose your ad campaign’s settings. When you choose settings, remember all the time what your customers are expecting about your business. Write your first ad relative to a specific product.For example  : if you sell shoes and t-shirt, you have to create to separate ads group. More precisely, for each ads group you can also separate your ads in different type. For example : Sports shoes, Leather shoes, Ladies shoes… After, select keywords for each ads. Think relative to the search of customers (what customers write on the search bar ?) to reach the right people. Keywords must contain 3 terms maximum to be efficient.

Picturing your customers is one of the main things to do for being sure that your ads work. The best tip is to create a mental profile about customers preferences and behavior.

– Words and Phrases : Which words or expressions customers usually are putting into the search bar ?

– Favorite Website : Who are your competitor ? Where your customers go for buying your products if they don’t go on your website ?

– Geographical Location : Choose carefully the location for your business, it depends if you want to do business locally, regionally, nationally or internationally. For example : my business is a bakery, normally i prefer to target locally and  regionally. if I’m the best baker in my country, I could expand my business at national and international level.

– Email or Call (phone number): What customers use to contact you ? Put in your ads your phone numbers if it’s the best way to contact you…

Steps to create a campaign 

– Sign in at https://adwords.google.com

–  Click on Create your first campaign

– Select how much you are willing to pay in “Bidding and Budget” / Create your ad with number phone, map, email / Choose where you want that your ads to appear : Geographical location, languages, websites

– Click Save and Continue

Create your ads

– Create an ad : Select text and headline to best describe your product or service.

– Put the URL of destination and the Display URL (URL is the link who permit customers to access to your website, in the right page, directly related to your product or service in your ad)

– Keywords : Put a list of 10 to 20 keywords for each ad that you’ve created

– Save and Continue to billing

Now you are on the good way to become a professional of AdWords ! Be patient, You are not too far from your objective = Grow your company and increase your turnover !!

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How ads are ranked ?

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How ads are ranked ?

In each page of Google search, you can see ads above organic search and on the right side. The ads on the top rank are 3 and they are above the organic search on a background color. The others are on the right side and can be 8 on maximum. So you have 11 rank on each Google page.  Being the first position has real advantage because you benefit of more visibility.

People use Google for speed of research and also for the relevance of their query. Google try to provide them the best relevance. More relevant your ads are, more people click on it. Google AdWords have created a measurement for that, called “Quality score”. It means when your quality score is high, you have a better Ad rank and your Cost per Click is decreased significantly.

For better understanding, the Quality Score is an estimation of relevance of your ads, keywords and landing page for a specific query. In fact your Score increase if the person who clicks on your ads finds what he is searching for directly.

You can check your Quality Score by looking within your Keywords tab. There are a couple ways to check your Quality Score, as shown below.

Run a keyword diagnosis:

  1. Click the Campaigns tab at the top.
  2. Select the Keywords tab.
  3. Click the white speech bubble Ad disapproval bubble next to any keyword’s status to see details about that keyword’s Quality Score. You’ll be able to see ratings for expected click-through rate, ad relevance, and landing page experience.

Another way to see your Quality Score is to enable the Qual. score column:

  1. Click the Campaigns tab at the top.
  2. Select the Keywords tab.
  3. Look for the Qual. score column in the statistics table. If you don’t see this column in your table, you can add this column by doing the following:
    • Click the Columns drop-down in the toolbar above the statistics table.
    • Select Customize columns.
    • Select Attributes.
    • Click Add next to Qual. score.
    • Click Save.

Each Keywords are ranked in a scale from 1 to 10. Google AdWords recalculates your Quality Score each time you are eligible for an Ad auction. Ad Auction is the competition to appear on a Google page, more you are often choose to appear on Google page, more your Quality Score will be high.  When a customer triggers your ads, Google recalculates immediately your Quality Score.

How is it possible improving Quality Score ?

Look at different following data :

– Click-Through (CTR) Rate of your keywords : How often the keyword has triggered a click on your ads ?

– CTR of your Display URL : How often your URL triggers a click?

– Account History : CTR Ads + CTR Keywords

– Quality of your Landing Page : You have to watch the second video on this lesson

Relevance (Useful and original content), Transparent (Separate sponsors and ads, contact information, describes your business), easy to navigate

– The relevance of your selected keywords from your ads

– The relevance of your keywords selected from the research of your customers

– Geographical Performance : What are your performance in the regions you have targeted?

– Ads performance on a site : (If you  put Ads on the Display Network = Website affiliated to Google)

– Your Targeted Devices : What are the performance in each devices ? (Laptop/Desktop, Mobile, Tablets)

If you respect the most part of these advises, your Quality Score should approach 10. Your eligibility for ad auction will increase, your Cost per Click (CPC) will decrease. You have also more chance to be on the first Google research page and in the top of the page. To conclude, your Ad position will be better and you will pay less, it’s a GOOOOOD DEAL !

You have finished the basic lessons soon, continue like that !!

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